Video is an essential channel for marketers. But what makes a video great AND engaging?

Here are 5 secrets to creating successful video content

1. Focus on stories, not sales.
If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored.
The best video content tells stories that connect with the viewer.

2. Determine the tone of your video.
The tone of the video is the way the video makes the audience feel.
It encapsulates an attitude, a vibe, and a feeling all in one.
It’s important to determine your video’s intent. What is its purpose? Is this video being made to elicit emotion? Or to challenge viewers to think? Is it a call to action? Should it be inspirational? Deciding how you want viewers to react to your content helps set the tone for your overall music.

3. Use the first few seconds wisely.
Attention spans online are short.
When it comes to creating a successful video, you must bring your story to life quickly, so as to instantly gather interest as people scroll through their feeds.

4. Tell your story with and without sounds.
It’s important to think about how you can ensure your video is engaging and interesting for viewers when it’s playing both silently and with the sound on.
If users can pick up a story without the need for sound then you can certainly boost the effectiveness of your content.

5. Include Call to Action
When creating videos, be sure to optimize your content with calls to action (CTA).
A CTA could be a lead to where to make a purchase or sign up, video CTA’s could also include:
Subscribe to your channel
Follow / Like your Page
Share with your friends
Comment on the video
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